Hot Total
An example case study
Hot Total is a company specialising in durable canoeing training videos, and I was tasked with creating a website that feels both comforting and down-to-earth.
I opted for a monochromatic grey palette to maintain a minimalist aesthetic, ensuring the overall look is cohesive yet inviting. The layout focuses on clearly showcasing the company’s products, with a dedicated information page, a blog, and an 'About the Team' section that keeps visitors engaged.
A prominent call to action encourages users to explore the catalogue, making the entire experience straightforward and welcoming. The result is a simple, streamlined site that reflects Hot Total’s approachable brand identity while conveying its commitment to quality training.
